01 / GET FOUND
A better
first hello.
Clearer titles. Useful descriptions. Links that take people to the right place. Max helps the small details make sense.

MEET MAX. OUR KIND OF DETAIL PERSON.
The broken link. The unfinished article. The little things that wait until someone has a minute.
Max helps us give your website that minute.
And a few more after it.
You run the business.
We’ll keep an eye on the website.
Max is connected to most of the websites we run. He works behind the scenes, with our team setting the rules and checking the work.
01 / THE EVERYDAY, DONE PROPERLY
01 / GET FOUND
Clearer titles. Useful descriptions. Links that take people to the right place. Max helps the small details make sense.
02 / KEEP IT FRESH
Turn the question customers keep asking into an article worth publishing. Max drafts it in your business’s voice. We agree what goes live.
03 / KEEP WATCH
Regular checks catch what’s easy to miss. Broken links, missing descriptions and software that needs the team’s attention.
Where your website allows it, Max can prepare a page using its existing style, then check it on a phone and a big screen. Our team reviews new pages before they go live.
ROOM TO GROWLOOK OVER HIS SHOULDER
This fictional garden business has a vague page title. Explore how Max could help the team improve it.
MAX’S WORKBENCH · ILLUSTRATIVE EXAMPLE
The Garden Room / example.com
Welcome to our website. Find out more about what we do and get in touch.
✳︎ Lovely gardens. But the title does not tell anyone what this business does. That is a useful place to start.
03 / A COLLEAGUE WITH GROUND RULES
Every website is different. We agree what Max can take on and keep the important decisions with our team.
A NOTE FROM THE TEAM
Max prepares the change and explains it. Our team reviews the proposal before anything is published.
The starting point for every website.04 / KEEP THE RECEIPTS
When search and analytics data are available, Max returns to the numbers. He compares against the page’s own baseline, including its normal ups and downs.
Sometimes it is too early to tell. Sometimes there is no measurable difference. That belongs in the report too.
How we measure the work ↗︎An early comparison against the baseline.
More time to separate a change from normal movement.
A fuller picture, where the data supports one.
FOR THE PEOPLE WHO READ THE SMALL PRINT
Version locks. Live checks. A way back. The engineering behind Max, including where the boundaries are.
Open the technical notebookBEFORE WE SAY HELLO
No. He works behind the scenes on content, checks and improvements. He is a website assistant for our team, rather than a chat widget for your customers.
Business facts such as prices, phone numbers, qualifications and guarantees must be supplied and confirmed. They are not details Max is allowed to guess.
A proposed edit is tied to the content it was based on. If that content changes before publication, Max stops. If restoring an earlier version conflicts with later edits, a person needs to review it.
It depends on the platform and integration. We support controlled workflows for WordPress and sites built from code. Tell us what you use and we will confirm what is possible.
Yes. Read the local How Max works page for the technical approach, then message us to discuss your portfolio and how it would fit your team.
LET’S MAKE SOMETHING USEFUL
A new website, a better one, or just a question.
Tell us what’s on your mind.