The SEO backlog nobody gets to.
Titles, alt text, broken links, thin content — logged during the build, then still sitting there a year later because nobody's paid to go back and fix it.
←︎ MEET MAXFOR AGENCIES / MW CODES
FOR AGENCIES WITH MORE SITES THAN HOURS
More client sites.
The same standard.
Every client site you’ve launched still needs SEO fixes, fresh content and someone watching for problems — the ongoing work that’s easy to promise and hard to find hours for. Max takes it on across your whole portfolio, with your team reviewing the changes at whatever level you choose.
Talk through your portfolioWHAT HE’S BEEN DOING LATELY
- Crawled a website end to end for defects
- Finished a full audit of a website
- Rewrote how a page appears in search results
- Repaired a link that led nowhere
THE STANDARD FOR EVERY CLIENT SITEMAX / MW CODES
01 Reviewed by your team before it’s live.
02 Checked against the real, live page.
03 Tracked to see what’s actually working.
EVIDENCE BEFORE CREDIT01 / WHY AGENCIES CALL US
Three things every agency
promises, and runs out of hours for.
Not a skills problem. A time problem — and it’s the same three things on almost every portfolio we look at.
The content calendar that stalls.
Every client wants a blog. Most go quiet after month two, because writing in forty different client voices isn't a job anyone has spare hours for.
Reporting that eats an afternoon.
“What have you actually done for us this month?” is a fair question — and building the answer, client by client, is a bad way to spend a Friday.
Max takes on all three — across your whole portfolio, not just the newest build.
02 / WHAT COMES OFF YOUR PLATE
Everything a client site needs.
Without the client-by-client admin.
Choose an area to see what it looks like in practice, across a portfolio rather than one site at a time.
IN PRACTICEAREA 01 / 04
The backlog, worked through automatically.
Titles, descriptions, alt text, broken links, internal linking and structured data — found and proposed across your whole portfolio, on an ongoing basis, not just at the handover.
COVERSEvery live client site
03 / NOTHING MARKED DONE ON TRUST
We don’t just save it.
We check it went live.
A change isn’t finished when it’s saved — it’s finished once it’s been checked against the real, live page your visitors see.
That’s what goes in your client reporting: a confirmed result, not an assumption that a save worked.
ILLUSTRATIVE CHANGE RECORD
- Change requested
- Yes
- Live page checked
- Yes
- Update confirmed
- Yes
RESULTConfirmed.
Recorded and ready for your client report.
04 / A COLLEAGUE WITH GROUND RULES
He’s got initiative.
We’ve got the final say.
Every website is different. We agree what Max can take on and keep the important decisions with our team.
A NOTE FROM THE TEAM
Show us first.
Max prepares the change and explains it. Our team reviews the proposal before anything is published.
The starting point for every website.MWReviewed by people.
Looked after by us.
Looked after by us.
05 / HE LEARNS WHAT ACTUALLY HELPS
Compared against
each site’s own results.
Not guesswork.
Where a client's Google Analytics and Search Console are connected, real traffic and search trends for that exact page are tracked over the following months — not a fleet-wide average, and not a hunch.
- Real Google Analytics and Search Console data, per page.
- Patterns that help get used more often.
- Patterns that don’t, stop being suggested.
- Judged against each site’s own baseline.
Quietly adjusted, across your whole portfolio.
06 / WHATEVER YOUR PORTFOLIO IS BUILT ON
WordPress or code-built.
Max fits in either way.
WordPress
The kind of site most of your smaller clients are probably running. Max works with it directly — no new admin logins for your team, nothing for your clients to notice.
Built from code
Modern, code-built sites such as Next.js. Max prepares changes properly and gives your team a preview to check before anything reaches a client's live site.
07 / REASSURANCE THAT’S PART OF THE DEAL
Good judgement includes
knowing where to stop.
Confirmed facts only.
Prices, phone numbers, qualifications and guarantees always come from information your team has confirmed. Max never fills a gap with a guess.
Only what you’ve agreed.
Max only ever touches the parts of a site you and your team have agreed he can. A shared header or footer isn’t touched because of a fix found on one page.
People choose updates.
Software that needs updating is flagged for attention — never applied without a decision from your team.
Nothing published without a way back.
Every change keeps a record of what it replaced, so anything can be undone if a client asks for it.
Your clients stay yours.
Max works behind your team, not in front of your clients. You decide how much of this to mention, if any — the relationship stays entirely yours.
08 / WORK OUT WHAT IT'S WORTH
Your numbers.
Not an average.
Put in your own portfolio and your own hourly cost. The maths is shown, not hidden — change a figure and the answer changes with it.
BASED ON WHAT YOU JUST TOLD US
sites × hrs × % × £/hr
£—Fill in your numbers to see this update.HOURS FREED / MONTH—
OVER A YEAR—
An estimate built entirely from your own numbers above — not a claim we’re making about your agency.
LET’S LOOK AT YOUR SETUP
Your portfolio.
Your review process.
Tell us the platforms you maintain, roughly how many sites, and what’s eating the most time. We’ll agree scope, review level and cost together — there’s no fixed package.
Talk to us about MaxBEFORE WE SAY HELLO
Good questions.
Proper answers.
Will this replace our own team?
No. Max sits behind your team as extra capacity for the ongoing work that's hardest to prioritise — your designers, developers and account managers keep doing what they already do best.
Do you deal with our clients directly?
No. Everything happens behind your agency. You decide how much of this to mention to clients, if anything at all — the relationship stays entirely yours.
Can we control what Max is allowed to do?
Yes. Every site starts on full review, with your team deciding on every proposal. More autonomy can be earned per site and per kind of change, whenever you're ready for it — and can be turned back down just as easily.
Does Max ever publish content without someone checking it?
No. Written content — articles, new pages, anything in your clients' own words — always waits for a person, on every site, whatever level of autonomy is switched on.
What platforms do you support?
WordPress and modern code-built sites, including Next.js. Tell us what your portfolio runs on and we'll confirm the fit.
Can we start with just a few client sites?
Yes — that's how most agencies begin. Start with a handful, see the work and the reporting, and expand across the rest of your portfolio once you're comfortable.